Turtlfly
An app that assists immigrants throughout their immigration process by providing personalized checklists, matching them with mentors, and facilitating video call sessions for guidance.
Product
Android mobile app
Role
Product & UX/UI Designer
Duration
Q1 2024
The challenge
Navigating the labyrinth of information required to move to a new country is a daunting and often overwhelming task for prospective immigrants. The current process is a significant barrier, filled with complexity and confusion.*
The solution
An app that assists immigrants throughout their immigration process by providing personalized checklists, matching them with mentors, and facilitating video call sessions for guidance.
Keep track of your journey
Personalized immigration checklist based on your information and plans.
Matched mentors
Mentor recommendations based on your situation and availability.
Mentor sessions
Videocall with mentors who can answer your questions and help you on your journey.
*Not all screens are shown
Interested in the process?
If you are interested in the whole design process and have some minutes to spare check it out.
Next steps
Refine the design through usability testing
Conduct usability tests with high-fidelity wireframes to identify any user experience issues and ensure the design is intuitive and efficient.
Validate monetization strategy
Conduct further user research to definitively determine user sentiment towards a paid mentorship model within the app. This will help solidify the app's business model.
Develop userflows for remaining functionalities
Create detailed user flows for the "Explore" and "Community" features, outlining the steps users will take to interact with these functionalities effectively.
What did I learn?
Maintaining focus is key
This project is a passion of mine, so initially, I wanted to do everything at once. Luckily, my mentor helped me refocus on the project's core goals whenever I got carried away. It's tempting to build an all-encompassing app, but sticking to the defined scope is crucial. Of course, changing directions is okay BUT early on and based on feedback.
User & business balance
Through the project's development at first I was considering the payment of mentors; however, I changed it afterwards since the essence of the app at first was of people willingly (freely) giving advice to people going through what they went through. However during usability tests, some users expressed interest in paying the mentors. While this is an interesting idea, it would require further user research. This shift in user preference highlights the importance of considering both the user experience and the business model. As my mentor pointed out, attracting investors requires a clear path to profitability. Therefore, exploring a paid mentorship option alongside further user research could be a strategic move.
Iterate for impact
Prioritize iteration for effective design. Explore multiple screen design concepts and gather feedback from a diverse audience, including both designers and non-designers. While time limitations may have restricted me to creating a few initial ideas, extensive iteration is crucial when possible. This allows for a broader range of options and ultimately leads to a more refined design.
Other work
Webtoon
Mobile app
UX/UI Design
Q4 2023
Florana
Responsive Website
UX/UI Design
Q3 2023
Let's connect!
Come say hi! And let's create something awesome together
2024 Claudia De León